Bio

Aside from our iconic trademark prints, we are also known for our global collaboration collections. Artist and Illustrator Luke Dixon was our first ever collaboration, entwining it with our launch, the

now iconic Einstein print. Luke Dixon is at the forefront of popular modern art, with his unique illustrations being used by Nike, Adidas, Front Magazine and ourselves.

Considering the success of the HYPE x Simpsons collaboration, it only made sense that we needed to work with another fun brand. Our collaboration with Spongebob

Squarepants followed in the similar fashion with the use of iconic characters, bright colours and, of course, a huge launch party.

Partnering with the globally loved Teenage Mutant Ninja Turtles brand we decided to focus on the darker side of the cartoon. Inspired by the dark underground and stealth vibe,

the collection was designed using mainly mono tones. Following our launch party at our Boxpark store, the collaboration was a sell-out success.

Following the success of the dark TMNT collection, we decided it was time make things bright again. Our collaboration with Barbie followed in the footsteps of The Simpsons and Spongebob Squarepants with

another loud collection and an even louder launch party. Aimed towards our female customers, the HYPE. x Barbie collaboration was a huge success.

In 2016 we saw the Pokemon franchise resurface and take over the world once again. This was the perfect opportunity to collaborate in classic HYPE. style. Using a wide range of iconic Pokemon on colourful prints and unique items, the collection was seen being worn

from children to nostalgic adults. As one of the biggest collections we’ve ever done for a collaboration along with a huge launch party at the Carnaby Street pop-up, HYPE. attracted a vast amount of media and public attention.

Teaming up with one of the most recognisable brands on the planet, the HYPE. x Coca-Cola collaboration features some of the

most interesting styles yet. From can-shaped bags to aluminium style caps, this collection is bold and compelling.

Bringing the force to fashion, with a new range of collaborative apparel, we mixed our street wear codes with fantastical elements from George Lucas’s iconic frachise. We kept the collection monohrome tones to stay true to the light and dark sides portrayed in the film series. Introducing beaming tech fabrics that replicate the flash of a lightsaber’s glow in true Jedi style, to a teddy fabric hoodie that

mimic’s Chewbacca’s mane. The inspiration behind the collection came from the original films, we referenced cloths from the film, for example the bomber. This capsule collection is different to others as we went for more subtle prints on the linings instead of our normal all-over print, we achieved a collection that wouldn’t look out of place on a Star Wars set.

Let’s create some nostalgia and take it back to 1993, in Isla Nublar, When Dinosaurs Ruled The Earth and Life uh… Finds a way. Inspired by the authentic Jurassic Park duvet set, we have teamed up with Jurassic Park to create a timeless capsule collection with nods to 90s retro shapes and finishes. To celebrate the 25th anniversary of Jurassic Park, in true

HYPE. style, we have touched base on our roots by including loud and lairy linings, rips and distressing, embroidery and velcro patches. Featuring a Jurassic World dinosaur skin texture, sporting rib knits and the instantly recognisible T-rex skeleton logo, this collection is inspired by one of the most popular and successful franchise‘s in cinema history